Privacy Policy

Firebird is a brand owned and operated by IM Holding Group Limited, Company No. 17073599. We are the data controller responsible for the personal data collected via this website.

Account information: name, email, phone number, password (hashed).

Order information: items purchased, delivery address (if applicable), payment method summary.

Usage data: pages visited, device type, approximate location, cookie identifiers.

Communications: messages you send us via contact or franchise forms.

To process your orders and provide customer service.

To operate, secure, and improve our website and ordering platform.

To send transactional messages (order confirmations, account updates).

To send marketing messages, only if you have opted in. You can unsubscribe at any time.

We process your data under the following lawful bases: contract (to fulfil your order), legitimate interests (to operate and improve the service), consent (for marketing), and legal obligation (where required).

We share data with the independent Firebird store fulfilling your order, with payment processors, with delivery partners (Uber Eats, Deliveroo, Just Eat), and with service providers who help us run the platform.

We never sell your personal data.

We keep personal data only as long as necessary for the purposes set out above, or to comply with legal obligations such as tax and accounting records.

Under UK GDPR you have the right to access, correct, erase, restrict, port, or object to the processing of your personal data. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

To exercise any of these rights, email info@firebirdflame.co.uk.

We use industry-standard technical and organisational measures to protect your data. No system is completely secure, but we continuously review and improve our controls.

For any data protection questions, contact info@firebirdflame.co.uk.